For those of you that are familiar with Data Modeling, there is a technique you can use involving the Entity Relationships that can help you discover events you may have missed. Entity Relationships are part of the Business Rules and are expressed in terms such as “A Customer may purchase one or more Products” and “A Product may be purchased by zero, one or more Customers“.
Whenever the term “zero” is expressed in an Entity Relationship, that is of special interest to the Business Analyst looking to discover events. In the above example, where a Product does not necessarily have to be purchased, that could lead you to questions such as “Is there an expiration date? If so, what then?”, or “Is there a point which the price is reduced to induce sales?”.
Also in the example above, the Customer-to-Product relationship did not have the “zero” (at least on the first pass at the model). Event Analysis may help you discover zero relationships where one was not initially defined. For example, you could ask the SME’s (Subject Matter Experts) “Can a Customer be someone who has not purchased a product?”. That goes to the very heart of what the organization considers a “Customer”. One answer might be “Well, we allow people to sign up for our mailing list even if they haven’t purchased anything yet”. In this case, that person is a Customer, so the relationship is revised to state “A Customer can purchase zero, one or many Products“.
Once you know the events that define that zero relationship you can ask follow up questions such as “Is creating and maintaining a mailing list in the scope of this project?”. I have found exploring these zero relationships very valuable in real world projects.
Note: My Kindle book “Project Management For The Real World”, is available at